How LSU designed a campaign to help Jayden Daniels win the Heisman Trophy

[LSUFANS News]

Jayden Daniels sat on a stool silhouetted against the glowing lights of an LED screen. Behind him, highlights played on the 20-foot-wide by 10-foot-tall display inside the XR studio on LSU’s campus. The video told a condensed version of his…

Continue reading...